SPAM® has always been a part of my pantry, I grew up eating and now my children get to enjoy it but with a great number of varieties.
A staple in every kitchen and throughout every meal, Filipinos of all ages attest to their undying love for the SPAM® brand, bringing the brand from the all-time favorite premium canned meat, to an icon of fun and pleasure in every eating occasion. Inside this little blue can lies the delicious, crave-able meat that bursts endless possibilities – you can chop it, slice it, fry it, bake it, or even make a sisig.
I was pretty psyched when I was invited to attend the launch of SPAM® CAN! The brand’s newest campaign, lets you discover all new things that SPAM® CAN! do.
Showcasing new ways on how you can enjoy your all-time favorite canned meat through the new SPAM-MAZING™ local recipes.
Chef Sherwin Tee demonstrates how easy and breezy it is to prepare Pinoy comfort food like SPAM® Tokwa’t Baboy and SPAM® Sisig; and even get to try international recipes such as SPAM® Fried Rice and SPAM® Tacos. He also taught us a trick on how to get the SPAM® meat out without a knife. You just squeeze the sides and the meat pops out like magic! Yay! I learned something new!
While there’s a lot more to uncover with the SPAM® brand and its line-up of taste-obsessing recipes, we bet it comes as no surprise that the SPAM® brand can actually launch its very own boy-band. Yes, you heard it right they actually do!
Want to know more? Read on!
Welcome ALL4SPAM™ as the newest addition to your SPAM® craving needs. A group of four members: SUPREEZY aka the Bad Boy, professing his strong obsession for SPAM® Hot & Spicy; MAD MIC, the goofball, who just can’t get enough of SPAM® Bacon; PEPPER, the pretty boy whom your mom wants you to marry, has always been in love with SPAM® Classic; and lastly, ACE, the lover-boy, who is all sweet and cheesy and just like his go-to, the SPAM® Cheese.
ALL4SPAM™ boy band reinforces the love and preference of the Filipinos for the SPAM® brand.
Each members singing and dancing their way to make fans fall in love even more, as they show all things that SPAM® CAN! do.
According to Jaynee Sherman, Senior Brand Manager of the SPAM® Brand, Hormel Foods International Division of Hormel Foods Corporation “The SPAM® team highly recognizes the love that the Philippines has for SPAM® products, and we are truly thankful for the support that we’ve received over the years. We have specifically chosen to launch the SPAM® CAN! campaign in Manila because we see the potential to grow the market of SPAM® lovers by showing consumers how versatile SPAM® products are. And because Filipinos are known to be some of the most talented singers in the world, launching a boyband, ALL4SPAM™, made complete sense to reinforce just what the SPAM® Brand can really do,” The boyband was officially launched at the SPAM® CAN! last March 20 at the Glorietta Activity Center, alongside the unveiling of the new SPAM® CAN! TV commercial ALL4SPAM™ can be seen gracing the online screens in the upcoming weeks.
Jaynee adds that it is “truly an exciting time for the brand because with our newest campaign, we offer more reasons for the SPAM® fans to enjoy more dining occasions with our product. We will always keep giving them new things, new ideas, new recipes, because SPAM® CAN! really do a lot of things,”
The event works in partnership with Children’s Hour through the Make a Hero SPAMWICH™ booth, where all proceeds at the end of the event will be doubled by SPAM® and donate it to the partner foundation.
The SPAM® CAN! event was filled with exciting entertainment for SPAM® fans to enjoy. SPAM® Can-aoke, SPAM® Dance-off, and special SPAM® dishes for free.
Too bad this is just a one day event, but I know SPAM® CAN will have a lot more in store for SPAM® Fans in the future! Meanwhile….
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Until next time!