The COVID-19 crisis has devastated thousands of businesses nationwide, with severe impact especially on small and micro businesses, forcing many entrepreneurs to stop operations temporarily, while inducing others to close their businesses permanently. Others, however, manage to thrive.
BPI Direct BanKo, the microfinance arm of the Bank of the Philippine Islands (BPI), recently launched a multimedia campaign called Project Ngiti, with the tagline, “May ngiti ang bukas mo”.
The campaign features entrepreneurs who found ways to pivot and continue to operate amid the ongoing global health crisis. BanKo hopes that it will inspire more entrepreneurs to make use of financial products and services to help them bounce back.