If it’s worth any consolation, 2020 has been such an inventive year for the beauty community. The beauty world has been constantly introducing big ingredient innovations we’ve never seen possible before. Just take a look at the micellar and collagen trends that were only thought to be beneficial for the skin but are now being sought after for hair.
Who knows what’s next? And yet here we are again.
Who would have thought that the food we eat 3x a day would be the newest trend that’s about to take over the beauty shelves, especially the hair care section? Enter, rice oil — the underrated hair beauty secret of ancient Japanese women, and now Filipinos are bound to experience its powerful benefits.
Here Comes Rice Oil Essence, The Solution to Luscious Damage-free Hair The age-old secret to beautifully long hair comes from the 2000-year old Japanese tradition of using rice water to wash hair.
For thousands of years, East Asians have taken advantage of this superfood’s high concentration of vitamin E and have been using it since to maintain their luscious long hair. The gold colored concentrate comes from the outer brown husk of grain.
The abundance of vitamin E in rice oil can help reduce inflammation and reverse damage to the hair follicles. It can also act as a natural UV protectant, shielding strands from the harmful effects of too much sun exposure. It’s the perfect ingredient to maintain strong, long and shiny hair.