I am a very visual person. I remember most of the brands I purchase and use because of how they were marketed. One way to market a product is thru promotional giveaways.
Aside from the quality of the brand products and services one way for clients and customers to remember a brand is marketing thru corporate give aways, tokens, promo items and souvenirs.
I would often attend events where the new and up and coming brands would have mugs, pens, usb, caps and my personal favorites – umbrellas for sale or better yet given away to the guest.