Press Release: NOVUHAIR SUMMER HAIR CARE TIPS

Heading to the beach may be the most exciting part of summer. It is almost always part of the itinerary this season for most people. Others prefer to give in to their adrenaline rush climbing that mountain slope or just about anything that gets you that summer tan to fit in the crowd.

Did you know that spending extended hours under the extreme summer sun can pose serious danger to your hair and scalp? The same UV rays that brings damage to your skin without proper protection can equally hurt your hair and scalp.

Below are some of the problems your hair can encounter during the season:

• Split-Ends – UV rays and extreme high temperature can take their toll on your strands. The heat drains the moisture of your hair out causing breakage.

• Double Trouble – Rebonded or permed hair needs extra attention as high temperature well as humidity disrupts the cuticle breaking some of the chemical bonds that keep the hair straight or curls and roughing up the cuticle, taking away shine and smoothness.

• Scalp problem – Scalp may also get sun-burned if you don’t use cover-ups for your head.

• Grease problem – Summer sun and humidity can bring extra grease on your hair, leaving it vulnerable to damage.

• Chlorine Stress – Swimming in the pool subjects your hair to chlorine. The outer layers of the cuticle of the hair opens up when you swim and chlorinated water seeps into the center of the hair thus making your hair more brittle.

• Excessive Salt Water – Salt water can cause the same damage as chlorinated ones. Salt water dries on the hair it creates a high-saline solution which can build up and cause hair to feel dry, weighed down and hard to manage.

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Abby Asistio attends Facebook`s 12th Anniversary Friends Day

Abby Asisitio Facebook
Fellow Filipino Abby Asistio flew to San Francisco and had the wonderful opportunity of being chosen as one of the eighteen invited by Facebook on their 12th Anniversary Friends Day celebration with California-based Alopecia awareness advocate, Rachel Regal. Alopecia is an autoimmune condition which results in partial or total head and body hair loss. Abby Asistio have had it since she was four while Rachel just developed it sometime in 2012, the same year she discovered that her 10-year-old daughter, Eliana, had it, too. Six inspiring stories were picked by Facebook among its 1.64 billion users and Abby’s friends were all amazed when theye’ve found out that Abby’s Alopecia story was one of them. Imagine that!

Abby Asistio with Rachel Regal

Abby with Rachel Regal

Abby and Rachel met each other through the double A hand sign campaign that Aby started in 2012, and They’ve been “connected” since then. Last year, Facebook Stories featured how these two were able to build a friendship, as well as campaign for disease awareness through Facebook! And last February 1st, Abby and Rachel had the chance to tour FB headquarters in Menlo Park, San Francisco, meet and chat with the people behind Facebook (Founder & CEO Mark Zuckerberg, COO Sheryl Sandberg, CPO Chris Cox, and a whole lot of awesome people), get crazy cool gadgets and have one of the best experiences of their lives.

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