I recently attended the launch of Cotton USA`s new brand identity at R Space Makati. I never really thought about what type of cotton I have been using at home with my towels, bed sheets and my children`s clothes. But I do remember they that most of them had for that this label.
Cotton Council International (CCI), the marketing and promotions arm of the United States cotton industry, is revitalizing and re-launching today its 26-year old flagship brand, COTTON USA.
Since 1989, over 50,000 product lines and 3 billion products have proudly carried the name COTTON USA. This translates into about 100 million bales of cotton spun, woven, cut, sewn, and enjoyed by people all over the world.
In the Philippines, the COTTON USA Mark was introduced to garment manufacturers and consumers in 1994. The Mark, often displayed on garments and merchandizing shelves, has been a symbol that assured Filipinos that the items being purchased were 100% cotton, 50% of which was cotton sourced from the United States of America.