I recently attended the launch of Cotton USA`s new brand identity at R Space Makati. I never really thought about what type of cotton I have been using at home with my towels, bed sheets and my children`s clothes. But I do remember they that most of them had for that this label.
Cotton Council International (CCI), the marketing and promotions arm of the United States cotton industry, is revitalizing and re-launching today its 26-year old flagship brand, COTTON USA.
Since 1989, over 50,000 product lines and 3 billion products have proudly carried the name COTTON USA. This translates into about 100 million bales of cotton spun, woven, cut, sewn, and enjoyed by people all over the world.