I had the honor of attending the Media Conference of the very prestigious Agora Awards and the Agora Best Talks of the Philippine Marketing Association at the Podium recently.
Marketing is a dynamic and continuously evolving field. Every year, Filipino companies come up with innovative and effective marketing campaigns that change the mindsets of consumers and build brands. These are campaigns that embed themselves in the minds of people, creating results and bringing success.
In the Philippines, one award recognizes these marketing breakthroughs. An award with a long history of recognizing the best of the best in Philippine marketing. It’s an award that’s highly regarded and most prestigious that it’s known as “The Oscars of Philippine Marketing.” It’s better known in the Philippines as The Agora Award.
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