Gender-Fair Media Guidebook Launched to Promote Gender Balance in Mass Media

Hello Sweeties,

The Media and Gender Equality Committee (MGEC) recently launched a new guidebook that seeks to eliminate gender stereotyping and promotes gender balance in the participation and representation of women and men across various forms of media and communication.

The book was first launched December 2017 with the title the “Gender-Fair Media Guidebook (GFMG)” and it is a  practical reference for the media in recalibrating their practice to promote gender sensitivity in all their core processes including the conceptualization, creation, presentation and distribution of media products. It presents current media landscape on reporting women’s situations, provides relative laws on women’s rights and gives practical tools to evaluate the gender sensitivity of the contents.

The development of the GFMG started in August 2017 through a co-creation and validation workshop with key media organizations and communication-focused civil society organizations. The activity aimed to include women’s issues in online and social media, and other emerging issues, which were not captured during the development of the old “Towards a Gender-Fair Media” Guidebook launched in 2013.

Continue reading

Shopee’s New Christmas Ambassador, Jose Mari Chan, for Shopee 11.11 – 12.12 Big Christmas Sale

Hello Sweeties,

I finally found the time to squeeze in an event.  Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announces Jose Mari Chan as its new Christmas Ambassador in line with the return of the biggest Christmas sale of the year, Shopee 11.11 – 12.12 Big Christmas Sale. Affectionately known as the Father of Philippine Christmas music, the singer-songwriter made his debut as the official Shopee 11.11 – 12.12 Big Christmas Sale campaign ambassador at the kickoff event held at Glorietta 2 on October 25, where he made a special appearance and performed Christmas carols to hundreds of mall patrons. As the face of Shopee 11.11 – 12.12 Big Christmas Sale, Jose Mari Chan also stars in Shopee’s latest Christmas television commercial that will screen nationwide starting October 26.

“Christmas is a time for us to come together and celebrate. I am thrilled to be joining the Shopee family to spread cheer to all Filipinos this festive season, and to be part of Shopee’s first ever Christmas television commercial. I welcome everyone to join Shopee and I in kickstarting the Christmas season with Shopee 11.11 – 12.12 Big Christmas Sale, and look forward to collaborating with Shopee to deliver a series of surprises this Christmas,” said Jose Mari Chan

Continue reading